Do you run usability testing as part of the work?

Yes, on every engagement of any size. Five task based sessions on a clickable prototype find most of what is broken, and they cost a fraction of shipping the wrong thing and finding out from analytics.

Can you audit an interface we already have?

Yes. A UX audit combines behavioural evidence, heuristic evaluation, task based testing and a WCAG 2.2 AA review, and produces a prioritised fix list with effort estimates rather than a list of opinions.

Do you design for mobile, web and app?

All three, and the design system is built so the same patterns hold across them. Responsive behaviour is specified per breakpoint rather than left for engineering to infer.

03 / UI/UX Design

UI and UX are two jobs. We do both, in the right order.

Collapsing them is how teams end up with beautiful software nobody can operate. Structure first, then flows, then the interface. Then we watch real users try it, and fix what we got wrong.

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Interfaces people can use without being taught.

What we do

Design the information architecture and user flows before anyone draws a screen.
Wireframe, prototype and design the interface, including every state the happy path ignores.
Run usability testing with real users and change the design based on what we watch them do.
Audit existing interfaces against evidence, heuristics and WCAG 2.2 AA accessibility.

Problems we solve

The situations clients arrive with

If more than one of these sounds familiar, they are probably the same problem seen from different seats.

01
It looks good and nobody can use it
The screens photograph beautifully. In practice users hesitate, backtrack and contact support, because the structure underneath was never designed.
02
Every screen is a different product
Six teams, six interpretations, no shared patterns. Users relearn the interface each time they move between sections.
03
Nobody has watched a user use it
Decisions are settled by whoever argues best in the room. There is no evidence in the conversation, so the same debates repeat every quarter.
04
Accessibility is a late-stage surprise
A procurement questionnaire or a legal notice arrives and suddenly the whole interface needs auditing. It is far cheaper built in than bolted on.

Who this is for

Teams shipping a new interface who want it tested before launch, not after
Products where the same task is done differently on every screen
Companies facing an accessibility requirement they cannot currently meet
Founders who need a designer who will run the research as well as draw the screens

Capabilities

Structure

Information architecture
User flows
Wireframing
Navigation design
Content design

Interface

UI design
Interaction design
Motion design
Responsive design
Dark mode & theming
Prototyping

Evidence

Usability testing
UX audits
Heuristic evaluation
Accessibility (WCAG 2.2 AA)
Design QA

Our approach

How we work on this

Four positions we hold consistently, including the ones that occasionally make a first meeting uncomfortable.

Wireframe in words first
Before a layout exists we write what each screen has to say and in what order. Most layout arguments are unresolved content arguments wearing a visual costume.
Density is a decision, not a default
A tool used for eight hours a day should show more, not less. A consumer app opened once a week should show less. We pick deliberately rather than applying a house style.
Test with five, not fifty
Five task based sessions find most of what is broken. We run them early and often rather than saving research for a single large study nobody acts on.
Accessibility at component level
Focus order, contrast, labelling and keyboard operation are solved once in the system rather than audited feature by feature forever.

Process

Six stages, each a decision point

Every stage produces something you could act on if you stopped there. That is deliberate. It keeps the engagement honest.

01
Frame
Agree the tasks the interface must support, who performs them, how often, and under what conditions. This is the brief the design gets measured against.
Outputs
- Task inventory
- User & context notes
- Success criteria
02
Structure
Information architecture, navigation model and end to end user flows, agreed before any visual work begins.
Outputs
- Information architecture
- User flows
- Navigation model
03
Wireframe
Low fidelity layouts that settle hierarchy, content and sequence without the distraction of colour and type.
Outputs
- Wireframes
- Content hierarchy
- Annotated screens
04
Design
Full interface design across breakpoints and states, with interaction detail, motion and responsive behaviour specified rather than implied.
Outputs
- UI design
- All interface states
- Interaction & motion specs
05
Test
Task based usability testing on a clickable prototype, plus accessibility review. Findings get designed out before the build starts.
Outputs
- Usability findings
- Accessibility report
- Revised design
06
Systemise
Components, tokens and documentation so the next twenty screens are composed rather than reinvented, then design QA during the build.
Outputs
- Component library
- Design tokens
- Design QA

What changes as a result

Higher
Task completion
Measured before and after on the tasks that actually matter.
Fewer
Support contacts
The interface stops teaching people to email you.
AA
Accessibility standard
WCAG 2.2 AA built into components rather than audited per feature.

In their words

What clients say after the work ships.

01
UX Strategy · Service Design · Digital Innovation
“Clarity is rare on a problem this complex. They brought it from the first week, pairing strategic thinking with a real understanding of how people work, and the experience that came out of it felt intuitive to the people who use it every day.”
Crown Prince CourtAbu Dhabi
02
Design Systems · Enterprise UX · Product Innovation
“Design at our scale only works if it holds together across products and teams. Their design system brought consistency to a genuinely complex estate, and it was built to keep scaling long after launch.”
Swiss ReGermany
03
AI · Creative Technology · Experience Design
“Creativity and technology rarely sit this comfortably together. They questioned the obvious answer, explored what AI and experience design could really do, and brought a perspective that pushed our thinking forward.”
AdobeIndia
04
AI · Digital Transformation · Product Strategy
“Most teams would have redesigned the screens. This one questioned the journey behind them, tied AI, customer experience and business strategy together, and made a genuinely complex transformation feel simple. It changed what we thought was possible.”
SpiceJetIndia
05
Branding · Customer Experience · Creative Strategy
“A brand is more than a logo, and they treated it that way. Creativity, customer psychology and digital experience came together into a presence that feels distinctive, consistent and easy to remember.”
Mad Over DonutsIndia

FAQ

About ui/ux design engagements

UX design determines what the product does, how it is structured and what sequence of decisions a user moves through. UI design determines how that is expressed visually and interactively through hierarchy, typography, colour, density and motion. Good UI cannot rescue poor UX. Good UX with poor UI is usable and unconvincing.

The thinking behind ui/ux design

All insights

UX & Design3 July 202610 min read

How to conduct a UX audit that actually changes the product

Most audits produce a slide deck that gets praised, circulated and ignored. The difference is structural, and it is mostly decided before the work starts.

Read the thinking